Have you ever walked into a networking event and thought, “Where do I even start?” Have you made the mistake of waiting for others to talk to you, only to leave feeling like you’ve wasted your time?
The purpose of networking events isn’t just collecting business cards – it’s making real connections.
I’m going to give you four techniques to make your next networking event a successful one.
You only have four seconds to make a good first impression at a networking event. Pay attention to your eye contact, posture, and overall energy. Relax your shoulders, stand up straight, and look people in the eye. Sounds simple, but it helps to be constantly reminding yourself of your posture.
The best networkers listen more than they talk. Try a different, more curious opener. For example, instead of asking “What do you do?” Try, “What’s a recent project you’re excited about?” Who knows – an unexpected conversation about someone’s passion could lead to a business opportunity!
2.The Follow-Up
Just like in your personal life, relationships are not built on a handshake; they are built through interactions over time. Missing out on the follow-up is a common mistake. A whopping 85% of networking efforts are wasted because people don’t follow up!
Finally, getting to know someone can help you protect yourself. After all, how do you know you can trust someone with a referral from you if you hardly know them? Try following the 24-Hour Follow-Up Rule: within 24 hours of meeting someone, send a short, personalized message referencing something specific from your conversation.
3.Mutual Exchange
Give before you ask. In the context of networking, this means having a Connector Mindset. Introduce two people who could benefit from knowing each other. For example, I knew a business coach who connected a web designer with a marketing consultant, and both grew their businesses as a result.
At the next networking event you attend, I challenge you to use these techniques. First impressions matter, be curious and consistent in your follow-ups, and help others connect. Networking isn’t about what you can get– it’s about what you can give. When you approach it that way, success naturally follows.
As an expert in interpersonal communications, mindset mastery, the Law of Attraction, and two specialty techniques that transform thinking and results, Cheryl Jones delivers powerful and interactive programs that create positive outcomes.
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